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Interactive Marketing, Web Site Project Manager

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Our financial services client located in Dedham, MA is currently looking for an Interactive Marketing: Web Site Project Manager for a 10 month assignment. This position will own the day-to-day management of web site content and functionality upgrade projects which support monthly advertising campaigns, new product releases, and enterprise-wide web channel upgrades. Candidate should have strong web project management skills.

Responsibilities:

• Participate in business case development, writing, and delivery as well as ROI-projections for web site projects
• Perform project requirements gathering and definition through consultation with SME’s
• Recommend and validate Information Architecture including site map, page flow, navigation architecture, wire frames, usability studies, analysis and findings • Perform web analytics and results analysis
• Develop new/improved processes for initiating web projects, managing web projects, web site content audits, and reporting enablement
• Contribute to annual web channel strategy roadmap creation
• Perform competitive analysis
• Collaborate with .Com Operations department to perform development work and post web content
• Collaborate with Interactive/Web Development agency to perform web and business case development
• Manage and prioritize web site update request queue
• Provide creative evaluation and adherence to brand standards/ style guide maintenance
• Diligently follow compliance regulations

Skill Requirements:

• Burning desire to staying abreast of web and online trends, provide insight into competitive landscape and market shift toward increased web investments
• Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment, manage multiple projects at same level of detail
• Organized, controlled, engaged, polished meeting management
• Persistent follow-through in project management
• Strong written and oral communication skills
• Drive to show results that prove ROI to achieve greater funding
• Education: Bachelors degree required; BA in Marketing or eCommerce preferred; MBA preferred
• 5 -7 years in online marketing or ecommerce
• Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint.
• Above-average web knowledge/skills.
• Experience with e-marketing tactics and tools
• MS Project
• Familiarization with web technology and some HTML .

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