Looking for an exceptional Marketing Specialist to join the Marketing & Communications team and help build the Corporate Interactive identity in the marketplace via our online channels. Marketing & Communications activities are aligned with the Corporate Interactive business strategy and help drive profitable revenue growth.
Marketing & Communications is responsible for global brand management and advertising; global events and sponsorship; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; Internet marketing; recruitment marketing; thought leadership content development, client-centric marketing; and industry, service line and geographic marketing campaigns.
As a North American Marketing Specialist for Corporate Interactive, part of Corporate Digital, you will help to drive awareness and preference for Corporate Interactive as their digital services provider, while supporting business growth objectives. This role will have specific NA and global offering responsibilities, reporting to an NA-based marketing manager for Corporate Interactive.
•Manage the process of submitting all .com updates for Corporate Interactive, including new page requests, edits to existing pages and the removal of outdated pages
•Review .com templates completed by the Corporate Interactive Marketing team to ensure all requirements are met before submitting to the development team to ensure a seamless process and shortened page production time
•Liaison with the central .com team to determine if/when template exceptions can be made
•Manage all analytics requests for .com page metrics across Corporate Interactive
•Coordinate quarterly review process between central .com team and Corporate Interactive Marketing team to clean out
•Manage tag approval process for all Corporate Interactive pages
•Maintain tag library for Corporate Interactive
•Coordinate with various geo digital marketing leads on localization requests
•Develop collaborative relationships with key Corporate contacts, particularly in NA
Education: Bachelor's Degree or other 4-year University Degree
Work Experience: Minimum of 4 years of experience with strong emphasis in digital marketing; knowledge of website creation and website analytics would be ideal
Requirements: Ability to work with a global team; ability to work well with teams and in managing vendors;
Knowledge/ Skill Requirements:
•Extreme attention to detail •Ability to project manage independently
•Broad overall business acumen •Understand and ability to originate and apply marketing concepts
•Good team building skills, and ability to work with diverse and virtual teams
•Excellent customer service skills
•Ability to manage and build relationships in a matrix organizational environment with people at all levels
•Ability to deal with ambiguity and work in a very fast-paced, ever-changing environment. •Global perspective and understanding of business marketplace.
•Negotiation, mediation and conflict management skills to resolve complex or disputed issues.
•Ability to work autonomously and independently, yet integrate appropriately and work collaboratively with other areas within Marketing & Communications and other areas within Corporate.
•Ability to manage multiple projects under tight deadlines •Excellent oral and written communications skills and presentation skills.
•Ability to develop and apply creative solutions to complex issues.
•Able to navigate through matrixed organization and relationship building skills.
Additional Job Details: work can be done in-office/virtual depending of the team schedule