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Interactive Marketing Measurement and Optimization Specialist

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The Interactive Marketing Measurement and Optimization Specialist serves as a subject matter expert within Interactive Marketing team to assist in providing web analytics analysis and usability improvement recommendations. This includes providing expertise in identifying metrics to be tracked across digital assets that will inform data-driven recommendations for improvements in website and digital marketing performance goals. This person is also responsible for assisting in the implementation and management of data tracking working with off-the-shelf analytics tools like Webtrends as well as creating statistically sound A/B website tests.

Major Duties and Responsibilities:

•Assist in the management of website usage and digital marketing program data collection, including working with key stakeholders to help define requirements and IT to implement proper page tagging.

•Assist in the management, maintanance and creation of Webtrends web analytics reports, custom Excel dashboards and Powerpoint presentations where appropriate.

•Proactively investigate website clickstream analysis to identify key optimization opportunities.

•Design, create and analyze A/B and Multivariate website experiments to quantify and inform key optimization opportunities that align with individual business owner objectives as well as those of the overall business.

•Maintain the A/B testing pipeline and testing system capacity to meet expected test run times and meet business requirements.

•Work closely with user experience subject matter experts to see successfully deploy completed test results on the production website.


•Bachelor’s degree •2+ years of relevant experience in digital analytics practices •1-2 years performing analysis using Web Analytics tools such as Webtrends, Google Analytics, Adobe Sitecatalyst (Omniture), Coremetrics. •Proven ability to analyze data to provide insights and make statistically sound optimization recommendations. •Strong interest in expanding technical and analytical skills with ability to learn quickly. •Strong organization skills, with the ability to successfully manage multiple projects and prioritize when necessary. •Ability to use office software (PowerPoint, Excel, Word) with particular strengths in Excel.

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