Interactive Web/Graphic Designer
The Global Consumer Marketing & Internet Office (GCMIO) is a world-class marketing organization with a
customer-centric approach that supports our marketing efforts globally. The North America Marketing and
Internet & Mobile teams support the entire consumer business including credit cards, retail banking, small and
commercial business banking and real estate lending. The Internet & Mobile team’s charter is to provide an
exceptional customer experience, maintain the integrity (and manage the success) of the online and mobile
channels, and successfully deliver on key enterprise projects that improve our customer’s interactions with us,
positively impact the businesses’ P&L and drive increased digital engagement.
The Customer Experience team is responsible for driving superior customer experience across all digital channels.
The team’s mission is to bring the Citi brand to life by extending simplicity, ease of use and customer centricity to
all digital channels. This is a new team that has been formed to deliver on Citi’s promise of Customer Centricity by
building digital experiences that are simple, human and engaging across all Citi consumer facing businesses.
ROLE AND RESPONSIBILITIES
The Designer will be critical to Citi’s efforts to reinvigorate and strengthen our brand by making our new design
vision live throughout all of our digital experiences. The mission of the Digital Customer Experience team is to
ensure that 1) design and usability lead our projects and 2) design and experience are consistent across all our
The Designer plays a critical role in the User Experience Team as he/she will contribute to an internal, interactive
design team responsible for executing the design vision into EVERY digital (online & mobile) experience. The
Designer will report directly to the Art Director and be tasked with translating business strategies into design
solutions using Citi’s standards, templates & guidelines.
This individual will be responsible for:
•Making Citi’s Design Vision live by incorporating our new design style and global template which
has been developed to build brand strength and consistency around the globe and in North America
across consumer digital experiences.
•Meeting project objectives and maintaining schedules in a fast paced and changing environment
and as a member of multiple, cross-functional project teams.
•Translating IA into actionable & elegant designs using new and creative approaches to visualize
data and present information; be able to offer multiple design interpretations to the UI.
•Conceptualizing best practice user experience through collaboration with the design, IA, content
strategy and html teams.
•This person understands how to craft beautiful, intuitive designs consistent with the Citi brand within the context
of a templated website environment. He/she will support design efforts for site updates, rich emails, ad banners
and landing pages, and extend design templates to site pages following approved wireframes.
He/she will source photos and create standalone graphics and illustrations according to project needs. The
Designer will work closely with HTML developers to optimize graphics and release clean, annotated PSD files as
needed. Partnering with delivery, business & IT teams, he/she will help the team to transform to support truly
Agile development to increase efficiency and speed to market.
Interpreting technical requirement documentation for web development projects
QUALIFICATIONS AND EDUCATION REQUIREMENTS
The candidate will have 5 to 7 years of design experience. Ideally, this person will have worked in an interactive
design role or similar capacity in a creative shop with increasing responsibility over the years. A thorough
understanding of content management systems is crucial and tablet, mobile and app design experience is a plus.
The ideal candidate must have a strong portfolio of amazing design work, be technologically savvy and interested
in working at the forefront of digital design. This person will have a passion for design and an eagerness to mentor
and elevate other creative people.
A degree in graphic design, interaction/interactive design or new media is mandatory. Knowledge of user-centered
design process, web best-practices and relevant disciplines including information architecture, interaction design
and visual design. Ability to design within the scope of our visual brand aesthetic and specifications. Strong written
and verbal communication skills. Ability to work on deadline in a rapid paced environment.
Extensive knowledge of design fundamentals such as color theory, typography, composition, perspective,
iconography, branding and imagery
Solid understanding of information architecture, user interface essentials, interaction design, and style guide
Exceptionally imaginative, collaborative, and inspired by working in a team environment to develop creative
solutions to business challenges
Well developed communication skills – including ability to articulate creative concepts and rationale
Insistence on high quality work & perfectionist focus on detail
Expert level knowledge of the Adobe Creative Suite
Creative Skill – adept with concepting & building intuitive and excellent experiences; able to translate business
strategies into tactical online objectives as well as design and execute graphic language of branding nomenclature.
Ability to leverage Rich Internet Applications and other technologies to create intuitive and elegant designs.
Apply strategic visual direction from management across projects to create layouts that work seamlessly inside an
innovative design framework
Organizational skills that facilitate multi-tasking, the use of sound judgment, the ability to independently prioritize
work load and commitment to the timely and accurate delivery of projects
Interact in a professional setting and across multiple levels of an organization
We’re seeking an optimistic, entrepreneurial, driven leader who wants to help us build an award-winning customer
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Interactive Web/Graphic Designer