Interactive Copywriter

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Interactive Copywriter – Austin, Texas

Job Description
Growing healthcare agency in need of a truly Interactive Digital Copywriter. If you have not written promotional/marketing/advertising copy for clients that appears on the web, email blasts, banner ads or apps, this is not the best fit for your background. We are looking for a copywriter with 2-4 years professional, ad agency experience. You must have an online portfolio site jam-packed with interactive copy samples!
Our client's work runs the healthcare spectrum, but primarily includes medical device companies and healthcare consumer groups. Experience in healthcare is a plus, but not 100% necessary. You’ll work in a team environment with sage healthcare veterans.

Collaborate with the Experience Team (Content Strategist and Interaction Designer) to fulfill the content needs for interactive projects, including websites, apps, microsites, banner ads, digital newsletters, emails and more.
Concept and have a general working knowledge of online marketing tools such as email, banner ads, interactive tradeshow booths, Flash projects and more.
Write content that provides inherent meaning to people and machines (metadata).
Write both creative marketing and educational copy that is relevant to people, efficient to produce and elegant in style.
Work closely with the assigned Creative Director to ensure fulfillment of communication and marketing strategy via concepts and copy while adhering to the established brand voice and agency copy standards.
Display a desire to continually learn more about emerging technologies.
Be able to cite proper grammar and follow style guidelines, like The Elements of Style.
Produce content for social networks and campaigns.
Assist in some wireframing and sitemapping.
Repurpose existing marketing and communications content into digital friendly formats.
Required Experience
2-4 years agency writing experience and a BA in applicable course study. Must be a self-starter, team player, organized and have an amazing attention to detail. The person we hire will have a strong ability to learn about medical technologies, maladies and cures. It’s a rewarding experience.