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Interactive Adv E-Mail Project Manager

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The Project Manager for Interactive Advertising in e-mail serves as a primary contact to the CRM team, marketing, creative, production support and agency partners for email. Responsible for managing process from start to finish: by keeping team projects on-task, within budget and within expectations of project timelines. Works with Sr. Manager/leadership to prioritize projects and acts as primary chair in owning deliverables of the team. Manages the day-to-day relationships with internal clients & external agency partners. This role will work with senior team members to develop strategic recommendations for enhancements based on analytics. Must be a highly creative problem-solver and adept a negotiating with internal clients to execute key deliverables. Must learn and report on best practices, industry standards, and technical requirements associated with assigned projects.

Must have customer-focused mindset for every project to ensure the best customer experience in each communication. This person also serves as a mentor to junior level members of the team.

Will have/gain an understanding of internal brand guidelines and key marketing initiatives to work across channels to drive fully integrated and consistent campaigns, in addition to helping drive new formats and keeping abreast of industry trends while seeking innovative and cost efficient solutions.

Major Tasks, Responsibilities and Key Accountabilities:

30% Monitors day-to-day progress of campaigns to make sure that deadlines are met. Troubleshoot and solve issue. Ensure email embodies a complete and relevant customer experience. Document and develop supporting processes as needed. Monitoring program hours on a monthly basis to ensure proper utilization of team members. Manage variances and communicate progress and issues to management.

30% Coordinates the planning and execution of interactive and traditional direct marketing programs on strategy and on budget.


10% Consults with production, marketing, creative, agency partners and others when appropriate to develop strategic solutions to objectives.

10% Crafts recommendations and ongoing enhancement/optimization strategy based on analysis of campaigns. Measures ongoing effectiveness of programs against target metrics.

20% Guide email through process based on CRM & marketing strategy objectives. Send proofs to all internal partners to create visibility and gain approvals of all campaigns. Q/A & test emails to ensure segmentation and content is correct before deployment.

Knowledge, Skills Abilities and competencies:

Thrives in fast-paced, deadline-oriented environment

Strong organizational and time management skills with ability to multi-task
Excellent writing and strong/persuasive presentation skills

The ability to drive and/or assist on the steps necessary to get various programs launched. Possess strong planning, project management, communication and executional skills.
Manage schedules and timelines for each project.
Write creative briefs using marketing strategy briefs in order to turn over jobs to creative team.
Manage entire process to ensure jobs are completed accurately and on time.

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