Under limited supervision, collaborates with business and technical teams to lead, advocate for and develop user- centered design and interaction concepts.
Primary responsibilities/essential functions:
Leads efforts to gather and develop business requirements and user needs specific to complex
features, functionality, content and organizational structure.
o Develops and presents user experience recommendations to key stakeholders for large scale
o Leads research efforts to understand user needs such as heuristics, usability testing, focus
groups, web analytics and competitor evaluations.
o Designs, develops and conducts usability testing scenarios to understand and validate
user needs throughout the lifecycle of projects.
o Partners with business stakeholders and technical teams to understand and communicate
technical capabilities of business requirements.
Identifies and recommends features, functionality and specific interactions for complex projects
based on analysis of business goals and user needs.
o Creates user requirement specifications, such as personas, scenarios, task analysis,
flowcharts and organization and navigation models. May include creating prototypes.
o Gathers and incorporates feedback from stakeholders, end users, technical and design
teams to validate user experience proposals.
o Creates alternatives and makes recommendations for final design. Works with designers
and writers to create final user experience artifacts for development.
o Provides input to technical teams during development phase. Conducts user testing during
construction to validate design and make adjustments as necessary.
o Monitors internal data and feedback after launch to recommend and prioritize
improvements for future phases.
Leads the development of a variety of user experience design principles, best practices and
o Continuously develops and evolves the user experience style guide.
o Actively engages in user experience community (experts) and attends conferences to
evaluate and apply industry best practices.
o Researches new user interface ideas, emerging technologies and applications.
Responsible for bringing recommendations to incorporate into user experience practice
and site design.
o Partners with vendors to advocate for consistency and usability standards.
o Recommends and ensures consistent use of design concepts across applications.
Provides leadership to creative team on user experience design concepts and processes.
o Provides expertise and mentors others as needed.
o Initiates and leads projects to improve overall site usability by continuously evaluating
current user behavior and site design and structure.
o Provides oversight on work product produced by external business partners.
o Collaborates within team and other departments to leverage and share ideas and
recommendations to apply broadly across multiple channels.
Required software skills:
Photoshop or Fireworks
One or more of the following:
○ Other wireframing and prototyping tools