Integrated Strategist (Contract-Hire)

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Vitamin T has a great client seeking an Integrated Strategist for a downtown Chicago ad agency. Individual will create a unique discipline and business unit as Integrated Media Services providing full service media capabilities along with digital marketing opportunities for clients seeking a 360 communications plan.

▪ Customer behavior insights, media consumption research, competitive analysis
▪ Integrated media strategy based on marketing goals and objectives
▪ Planning, buying and optimization of traditional and online advertising media channels
▪ Digital marketing programs such as lead generation and nurturing email; mobile SMS, location-based search, mobile sites; paid search (SEM); social media advertising and engagement; and marketing micro-sites
▪ Initiated the agency’s social media strategy for vertical-based engagement of our core specialties in higher education, food ingredients, and energy
▪ Business development through enhanced media relationships

B2C and B2B full service advertising and marketing agency working for regional and national brands.

▪ Account Planning sifting through customer insights, implementing 360i communication touch points
▪ Business Development through organic growth and acquisitions
▪ Process Improvement through Account Services management
▪ Initiated and fostered an interactive advertising and marketing team

- Comprehensive online marketing/advertising strategy
- Extending brand platform into digital space
- SEO/SEM/Social Media/Word of Mouth marketing strategies
- Information architecture/wireframing
-Online lead generation and funnel optimization