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Integrated Shopper Marketing Planner

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Integrated Shopper Marketing (ISM) creates and executes customer-centric, local-level marketing and event programs in partnership with our brand teams, sales teams, and retailers.

Our client is seeking a Shopper Marketing Planner our Eastern Business Center (EBC) to lead account-specific shopper marketing planning including campaign/creative briefs and project execution for Eastern customer account(s). This position reports to the Shopper Marketing Manager. It requires considerable interaction with customers as well as internal sales teams and agencies.

-Work closely with the sales organization to understand their business needs and how customers work
-Represent GMI shopper marketing plans and performance to key customers
-Gain a deeper understanding of ISM and the business dynamics of shopper marketing
-Build influence across multiple stakeholders both across and up the organization
-Lead cross-functional shopper marketing program planning and execution for key market mover(s)
-Develop shopper marketing plans and presentations
-Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
-Conduct data/event analysis on key marketing programs
-Attend customer meetings and foster strong working relationships with key marketing and merchandising leaders
-Manage day to day agency relationships and project flow
-Maintain account level shopper marketing budget and approve invoices
-Act as key OU point for customer marketing support

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