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Integrated Media Director - Search Marketing Specialist

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Our client has opened up a search for a client-facing Integrated Media Director and Search Marketing Specialist. The Integrated Media Director is responsible for integrating search marketing, digital media and emerging technology with online and offline traditional media and promotions for our clients. The Integrated Media Strategist is part strategist, part researcher, and part analyst for multiple campaigns for clients primarily in the B2B vertical. This is a key role in our agency and will be responsible for the ongoing development for all media activities for our clients and serves as the point of contact between the company and its external media properties.

Responsibilities
• Work with external media properties, internal Account Services, Creative and Content Marketing teams to develop a strategic online/offline media plan based on client objectives and budget
• Work with Strategy team to ensure that all elements of success are being utilized (brand tracking
and program measurement)
• Build and run search marketing programs for clients, including text, display and retargeting programs
• Provide research, analysis and recommendations to lead the media planning process
• Develop media strategy briefs and ATBs; work with our media properties partners and serve as the
point of contact for all media vendors
• Prepare and present media plans to internal team and to clients
• Track and build reports on media performance and identify opportunities for optimization
• Gauge media performance to confirm original objectives and strategies were met for our clients
• Monitor buys during the negotiation process and check final buys for adherence to guidelines
• Maintain budget control, develop media schedules and monitoring buys/schedules for quality control
and proof of performance
• Work with Finance in reconciling budget and expenditures
• Serve as media expert during new business presentations; help to define, sell, and execute new
ideas
• Analyze current best practices in integrated media campaigns as well as future directions madepossible by emerging technology
• Continuously monitor trends in the media industry and look for ways to optimize and enhance our
clients’ media programs
• Define a media business model as well as develop campaign strategies, timelines and action plans
Requirements
• 4+ years agency media planning/buying and search marketing experience in the B2B space is preferred
• Experience with global media planning/buying is helpful
• Experience with both online/digital and offline/traditional media
• Google AdWords certified
• Application of SEO initiatives is preferred
• Ability to serve as expert in optimizing online conversions
• Persuasive communicator; must be able to lead internal and client meetings as needed
• Familiar with media software and tools such as Media Audit research, STRATA media buying
software, comScore and Arbitron and Nielsen ratings
• Strong presentation and speaking skills; capable of presenting and explaining media strategy and
goals
• Deep understanding of traditional media and how to integrate with digital and social media
• Capable of pitching and delivery on new ideas through every channel possible for a variety of
industries and for a variety of outlets
• Innate understanding of digital innovation and social media and the power they represent for
communicating to our client’s audiences
• Must be highly organized and capable of balancing research, strategy planning, media buying,
planning and execution

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