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Integrated Marketing Manager

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Marketing (Jack-of-all-Trades) Generalist
Integrated Marketing Manager to oversee Awareness effort. The successful candidate will work with fellow marketing managers, media experts, a vast array of SMEs, digital teams, designers, writers and vendors to accomplish marketing projects on time and on budget. Specifically, the marketing manager provides strategic direction to shape all awareness programs and ensures integration and lift across functional areas (events, digital, media, etc.), OCMS (opportunity centric marketing) and CCMs (client centric marketing). The marketing manager will work to position client as a committed, transformational leader in the US federal market. Awareness, the drumbeat of the marketing program, is anchored by key programs including:
o Speakers bureau: The speakers bureau is designed to showcase expert speakers and key messaging to a wide range of federal audiences. The marketing manager is responsible for coordinating training, development of overview document with bios and identifying speaking opportunities.
o Email campaign: The main focus of the email campaign is to build awareness and share broad messaging through PoVs, credentials and thought leadership. The marketing manager is responsible for ensuring the customer relationship management (CRM) process timeline is met, performing pre and post email distribution duties to update leadership on campaign status and successes and providing strategic direction to improve future email sends.
o Awards program: The awards program recognizes and promotes client’s projects and people that have exceeded expectations. The program enables the client to demonstrate its support for clients thus strengthening client relationships. The marketing manager will work with internal SMEs and writers to prepare award write-ups, manage the nomination process and oversee submission of final nominations. Additionally, the marketing manager provides guidance to ensure award gala attendance yields measurable and targeted relationship-building opportunities.
o Salesforce: Track interactions with target accounts. The marketing manager is responsible for using the platform to track interactions related to events and email campaigns. Additionally, the marketing manager provides strategic direction on list development and use of the Salesforce database.
o Special projects: As assigned, the marketing manager will support special projects that may include research, planning and content development.

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