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Integrated Marketing Manager

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2-Month Temp Assignment with potential to extend or convert!

Our SF-based client is looking for an experienced Integrated Marketing freelancer to oversee creative development and go-to-market execution for brand campaigns and experiential marketing. This will include end-to-end execution, from briefing to concepting to launch to reporting. This role will work cross-functionally across the Marketing and other internal teams, as well as agency partners. 

The ideal candidate has been in an Integrated Marketing role in-house, or worked on the Account Management side of an advertising agency, with a strong background in creative, strategy and analytics. 

What you would be doing:

  • Leading cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations) 
  • Working with internal creative team and agency partners to manage creative development 
  • Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews) 
  • Develop go-to-market strategy and executional plans for marketing programs 
  • Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio 
  • Own performance reporting in coordination with internal media team and agencies 

Must haves:

  • 7+ years relevant work experience in advertising or marketing, with proven ability to manage large-scale marketing campaigns. 
  • Background working with traditional and digital media 
  • Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics 
  • Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously 
  • Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment 
  • Understanding of KPIs and campaign performance metrics across marketing channel 

 

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