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Integrated Marketing Manager

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Vitamin T is working with a GROWING health & nutritional company looking for a Senior Manager/Director to help with Integrated Marketing Campaigns. This role could start ASAP for the right person! This role is a perfect fit for a general marketing person who has executed a lot of new school activities — social media, content and reputation, national ad campaigns, worked with big agencies, etc. You will be the right hand to the VP of Digital Marketing!

Responsibilities Include (but are not limited to)

  • Oversee brand campaign development and launch in Q1 2018; including managing agencies for creative execution and media strategy, planning, and execution
  • Scale and expand the brand campaign to new markets, evolve and extend creative
  • Create an integrated marketing calendar with distinct seasonal campaigns and work with cross functional teams to for inputs (e.g. promotions/CRM team), execution (e.g. print and digital teams), and measurement (analytics team)
  • Facilitate category-specific marketing plans for high growth areas (e.g. probiotics, vision, etc.)
  • Serve as a liaison between the creative team and the digital marketing leaders (digital, CRM) to ensure creative assets for paid campaigns fit the channel and drive direct response performance
  • Develop and oversee brand reputation strategies including social media, online reviews, and
  • Own touchpoint planning for all non-paid brand communications, ensuring each channel has distinct purpose and feels cohesive across the online ecosystem public relations with distinct initiatives under each practice; supervise social and PR contractors
  • Drive research practice including aggregating primary and secondary research, identify gaps and business questions to be answered, and oversee segmentation research
  • Own the customer experience post acquisition to ensure brand continuity and reduced friction; find opportunities to surprise and delight customers and deepen endearment to our brand

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