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Integrated Marketing Communications Specialist

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A world class consultancy in the DC area is looking for a Integrated Marketing Communications Specialist.

Leverage expertise and experience with development of integrated and multi-channel brand and marketing campaigns for public and private sector organizations.

Provide consulting across all fields and areas of strategy, bringing new, valued, and unexpected input to the brand development process.

Conduct consumer research to uncover insights and public sentiment to develop coherent and compelling brand positioning strategy, and go-to-market strategy.

Drive business and marketing planning process for team of 20+ with Marketing VP.

Present compelling strategies at the senior client level and inspire creative expression in the studio.

Oversee integrated marketing communications initiatives and campaigns from strategy through execution/measurement to ensure messaging, brand guideline and overall customer experience are aligned.

Lead team of writers, designers, web designers/developers, video producers/editors through strategic approach, collaborative development of deliverables, and execution of planned activities/events.

Basic Qualifications:
-8+ years of experience with brand research and analysis
-8+ years of experience with media plan development
-8+ years of experience with integrated brand development
-Experience with developing formative research models and methodology to define an organization’s brand
-Experience with developing creative messaging for communication channels and maintaining responsibility over communication channels, including print, Web, social media, mobile, and other traditional or new media channels
-Experience with copy writing, leading focus groups, and managing campaigns
- Experience managing writers, designers with a clear understanding of design methodology and process
- Strong communicator with ability to develop and lead presentations to educate/persuade leadership at all levels
-Ability to obtain a security clearance
-BA, BS, or BFA degree required

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