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Integ Mktg Comm Consultant (Matrix)

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Job Description
Matrix Integrated Marketing Communications Consultant:
Professional Haircare brand looking for energetic, enthusiastic integrated marketing communications consultant who can overall support the IMC team on day to day activities while owning their own projects. Consultant should be a strong writer, social media savvy, a team player and have the skills to manage various digital and PR projects in a fast-paced environment.

-70% PR Driven
-30% Digital Driven


Departmental Support:

* Administrative support not limited to the following:

o Product Orders

o Organization and maintenance of product closet

o Execute and oversee product mailings

* Ad Hoc Projects (ie. researching competitors/trends/opportunities)

Public Relations Support:

* Social Media Editorial Calendar and Content creation; regularly executing posts via Twitter and Pinterest

* Share in writing of external and internal communication; includes but is not limited to brand websites, press correspondence, L'Oreal intranet

* Uploading content onto CMS for matrix.com and mymatrixfamily.com

* Assist in the creation, execution, and implementation of the bi-monthly IMC Newsletter

* Monthly Press Clips scanning and organizing

* Event Support when needed

*Develop and maintain relationships with print and digital trade media

*Proactively pitch and secure short and long lead press placements around hair care and hair color launches

Reporting:

* Report on performance metrics by working closely with the digital media agencies and self-serve reporting tools (Coremetrics, Facebook dashboard, Buddy Media dashboard, Google Analytics, etc.)

* Measure success of campaigns, indentify learnings and optimize future programs

* Capture metrics and highlights in monthly scorecard and quarterly executive letter


Websites:

* Manage website updates, monitor user generated content and respond to inquiries from consumers

* Make recommendations to improve user experience/usability and key performance metrics

Requirements:

* Flexible and can work under pressure in a fast-paced environment

* Multi-task on projects

* Experience in writing

* Communication experience a plus

* Press contacts a plus

* Submission of a writing sample upon application a plus

* Passion for the beauty industry

* Team Player

* Knowledge of MS Excel, Word, Powerpoint, Adobe, Wordpress, Facebook, Twitter, and Photoshop

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