Creative Communications Studio, Graphic Designer – Packaging Instructions & Collateral
Under direction of department manager, this individual will concept, design and deliver insight-driven packaging instructions and print collateral communications for Hasbro toy brands that ensures a positive consumer experience.
Utilizing consumer insights to guide item level design decisions.
(60%) Design Packaging Instructions and Print Collateral, that includes:
Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.
Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.
Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.
Executing packaging instructions that effectively communicate product assembly and operation.
Executing packaging collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.
Providing progress reports.
(20%) Collaborate with Development Teams, that includes:
Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.
Understanding and working within cost parameters for design solutions.
Monitoring and abiding by legal, licensor, and regulatory requirements.
(20%) Manage Projects and Delegate Individual Assignments as Necessary, that includes:
Driving multiple projects throughout staggered stages of development and production.
Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors.
Prioritizing work to maximize support of global milestones and ensure high quality results.