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Instructions & Collateral Design

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Creative Communications Studio, Graphic Designer – Packaging Instructions & Collateral

Under direction of department manager, this individual will concept, design and deliver insight-driven packaging instructions and print collateral communications for Hasbro toy brands that ensures a positive consumer experience.

Key responsibilities:

(60%) Design Packaging Instructions and Print Collateral, that includes:

  • Utilizing consumer insights to guide item level design decisions.
  • Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.
  • Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.
  • Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.
  • Executing packaging instructions that effectively communicate product assembly and operation.
  • Executing packaging collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.
  • Providing progress reports.

    (20%) Collaborate with Development Teams, that includes:

  • Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.
  • Understanding and working within cost parameters for design solutions.
  • Monitoring and abiding by legal, licensor, and regulatory requirements.

    (20%) Manage Projects and Delegate Individual Assignments as Necessary, that includes:

  • Driving multiple projects throughout staggered stages of development and production.
  • Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors.
  • Prioritizing work to maximize support of global milestones and ensure high quality results.
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