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Instructional Graphic Design

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Job Description:
Print Design Studio Graphic Designer – Instructions/Print Collateral

Under the direction of the Print Design Studio Manager, this individual will concept, design and execute instructional product guides and in-package print collateral that communicates product instructions and brand messaging.

Key responsibilities:

  • 60%) Design instructional guides and in-package print communications, that includes:
  • Utilizing consumer insights to guide item level design decisions.
  • Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.
  • Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.
  • Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.
  • Executing instructions guides that effectively communicate product assembly and operation.
  • Executing in-package printed collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.
  • Providing progress reports.

    (20%) Collaborate with development teams, that includes:

  • Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.
  • Understanding and working within cost parameters for design solutions.
  • Monitoring and abiding by legal, licensor, and regulatory requirements.

    (20%) Manage projects and delegate individual assignments, that includes:
    • Driving multiple projects throughout staggered stages of development.
    • Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors.
    • Prioritizing work to maximize support and ensure high quality results.
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