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Insights Analyst

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Media Research Analyst
Salary up to £40K
Purpose:
• Working in our client's Advertising & Online division supporting the UK sales teams and UK Trade Marketing Team.
• Demonstrate digital advertising drives marketing metrics.
• Use insightful and relevant consumer and customer knowledge to enable business growth across the Microsoft portfolio.
• Present research internally and externally.

Major Responsibilities: (70% time) Use first-party and third-party research resources to:
• Produce evidence-based sales and marketing collateral to support the Sales team in winning advertising revenue from agencies and clients( ‘pitch’ support)
• Produce ad-hoc analysis of products or brands/advertisers including trends, ad-spend and consumer behaviours.
• Track and quantify the impact they have (%pitches that convert and estimated revenue gained)
Additional Responsibilities: (30% time)
• Produce strategic sales collateral leveraging internal-data via analytic tools
• Understand market dynamics, driving forces and competitive impacts
• Identify revenue-generating opportunities based in analysis
• Present to Sales team and customers. Coach salespeople in using the research.
• Work with other members of the Research team for quarterly internal KPI reports
• Develop and maintain relationships with internal & external customers, partners, industry bodies and vendors.
• Ensure the ‘Knowledge Centre’ (an online internal resource) is updated with the latest reports/ information
• Assist with other research projects when requested to do so
Qualities: Self-starter, passion for people and their media, supporting change, persuasiveness, learning, collaboration, customer focus, comfortable under pressure, quality focus, planning, decision making
Skills: Analysis, data & analytics, collaboration, consumer and customer focus, communication/presentation, quality focus, planning, project management, commercial awareness, numeracy, knowledge of research methodologies and best practice. Competent use of Microsoft Office especially Excel and Powerpoint
Experience: Media industry experience supporting sales teams by using research
Proficiency using any of the following: comScore (Media Metrix, GSMA, Ad Metrix, Video Metrix), Nielsen Net Ratings, Nielsen AdDynamix, TGI, eMarketer, Hitwise, Enders Analysis, Screen Digest, Mintel, eConsultancy, Strategy Analytics, IDC, Euromonitor, Excel, Powerpoint

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