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Information Architect

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Main duties and responsibilities:
• Lead the assessment of existing sites/properties for usefulness, usability, visual design, content, and branding.
• Articulate objectives to guide the development of evaluation criteria.
• Identify strategic opportunities for competitive advantage based on findings.
• Lead participatory design/user testing sessions and present findings and recommendations to cross-functional teams and senior clients.
• Lead behavioral in-context research events; analyze, synthesize, and organize research data into meaningful themes, categories, and visually compelling frameworks and behavioral models.
• Identify opportunities to create business value and improve the user experience, based on user research; organize opportunities into visually compelling matrices or maps.
• Lead stakeholder interviews, including: conducting, preparing notes, and analyzing findings to understand key success factors for a project or pursuit.
• Facilitate user scenario planning sessions with both internal team and clients.
• Lead development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps.
• Drive the development of engaging scenarios and frameworks that describe key aspects of a proposed experience, and how it reconciles business and user needs.
• Lead the creation of visually compelling representations of the solution’s high-level interaction, navigation, and organization design (i.e., concept models).
• Create (and lead the development of) comprehensive sitemaps, wireframe systems, and process flows for large-scale solutions; present deliverables to senior clients.
• Estimate, plan, and lead tracks of creative work/projects in the development of a quality solution; track progress according to the plan created for the project (e.g., conduct design reviews and creative status meetings as needed).
• Manage operational level client meetings, including workshops.
• Serve as the primary point-of-contact/facilitator for planned (regular) client meetings.
• Support creative aspects of sales pursuits, including proposal creation and orals presentations.
• Identify tools, templates, and techniques that evolve existing approaches for the larger creative community at Sapient.

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