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Inbound Marketing Specialist

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The ideal candidate for this position should have a passion for business to business marketing, a working knowledge and understanding of inbound marketing principals, the ability to connect using social media and have strong writing, communication and organizational skills. Our client is looking for someone who understands and wants to help execute B2B marketing concepts and can hit the ground running. The candidate must be willing to develop, grow and committed to learning the ins and outs of the crane industry.

Job Description:

• Help develop and execute clients traditional marketing and inbound marketing strategies
• Leverage software, social medal tools and content to drive traffic to our website and generate sales leads
• Help to organize and maintain the clients CRM
• Use CRM technology to track clients sales proposals and opportunities
• Help write, design and edit targeted email campaigns, content, blogs, whitepapers, infographics etc.
• Establish and manage social media channels including Facebook, Twitter, LinkedIn Groups, YouTube videos etc.
• Help develop and produce short, creative and informative videos
• Assist with the development of traditional advertisements, press releases, news and print media, brochures, specifications and other collateral materials
• Assist with developing sales training programs and materials
• Assist with production of and logistics for trade shows, conferences and other industry events

Qualification:
• A four-year degree in marketing, communications or related field
• Candidate should be comfortable with public speaking and may be required to make presentations on behalf of the company
• Proficient in Microsoft Office and other software programs necessary to execute an inbound marketing plan
• Experience with or ability to learn and adapt to new marketing software as required
• Ability to learn and work with company CRM
• Working knowledge of WordPress website protocol and blogging platform
• Familiar with basic search engine optimization principals
• Photography and video interest and experience a plus

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