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Inbound Marketing Analyst

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Inbound Marketing Experts - we have a great, long-term opportunity for in Foster City, CA with a widely-recognized financial services operation. As the newest member of an internal B2B inbound marketing team, candidates can expect to collaborate with internal business development and creative services teams to develop critical paid advertising, SEO/SEM/PPC campaigns and reporting frameworks.

This one-year contract (with strong potential for full time conversion) will be primarily responsible for calibrating, implementing and managing a brand new Google Analytics Premium program in addition to serving as inbound marketing subject matter expert . Candidates will be expected to drive web traffic through custom lead acquisition programs by monitoring program performance and implementing optimizations on a continual basis. This role will also be responsible for site tagging, Ad Hoc reporting, and the identification & development of KPIs for program performance.

Sounds pretty incredible, we know! So what is the day-to-day like? I’m glad you asked, let’s talk about the responsibilities!

- Ownership of Google Analytics Premium implementation
- Site tagging and configuration
- Ad-hoc reporting
- Program testing and optimization
- SEO, SEM & PPC program implementation and management
- Paid, social and search marketing

Pretty awesome, we know! Let’s go over the requirements!

- 3+ years of experience managing Google Analytics (Premium platform preferred) platforms
- Experience developing Ad Hoc Reports and dashboards
- Site tagging configuration and management
- Comprehensive expertise in inbound marketing strategy
- Program testing & optimization experience

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