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ID # 17614 Intermediate Designer L2

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Job Summary:

As a Designer with us, you will be responsible for the design and execution of creative concepts

for leading edge Marketing and Web solutions. You will work with the guidance of Creative Leads and

collaborate with developers, IAs, copywriters and content strategists as a part of the creative process.



Primary Responsibilities:

• Create layouts by exploring appropriate design principles such as color, typography, and

photographic selection for the brand, organizing elements and usability

• Provide rationale for design choices, present ides with rationale to Lead Designer, assure design

meets business objectives as stated in creative brief

• Create storyboards for animations

• Develop creative ideas based on criteria in creative brief and/or direction from Art Director/Lead

Designer

• Develop style of the presentation for existing concepts/directions; determine, along with Lead

Designer, the best format to execute upon ideas

• Edit and make iterations on presentation deck as guided by Lead Designer/Senior Leadership

• Evaluate a brand’s visual language (color palette, logo, font, etc) across a range of media (may

include print, online marketing, Web site, packaging, etc.) under guidance and oversight

• Compare the brand’s expression across different channels; document findings

• Provide recommendations to the client/internal team based on findings

• Sketch logo and wordmark ideas with direction from Lead Designer

• Document stylistic rules appropriate for the brand and the audience of the medium with

oversight including color palette, typography and logo-wordmark guidelines

• Work with copywriters on tone and voice for the style guide

• Ensure quality and prepare deliverables for handoff to developers, client, printers, etc.

• Create graphic assets with some guidance

• Create posters/mailers for internal use with minimal or no guidance

• Potential to work with print manager to spec projects and assist in press checks when needed

• Could be asked to print and bind comp mock-ups as needed





Experience Guidelines:

• 2+ years of industry experience

• Strong design portfolio

• Some industry-related education preferred

• Ability to multi-task and work efficiently under pressure with careful attention to detail is a must

• A solid working knowledge of the latest versions of applicable programs -- Mac OS, Photoshop

and Illustrator, etc.

• A good working knowledge of interactivity and the Web

• Passion for design and eagerness to collaborate with other creative people

• Self motivated, organized and accountable

• Some travel may be required

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