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Homepage Web Lead

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Our team is looking for a strong Web Lead to join thier growing team!  

This will be a great opportunity for someone that is looking for a collaborative team environment!

This role will need to be on-site in Boise, ID and will be a long term indefinite contract.

Job related skills needed to be successful in this position 

•    Effective communication and collaboration across multiple teams 
•    Strong organizational skills and ability to multitask
•    Calm under pressure 
•    Problem solving 
•    Reliability 

Daily Tasks Supported 

•    Ongoing planning and execution for updates to the homepage with inputs from Web Leads, Brand, Events, Campaigns, and PR leveraging a segment-driven content calendar focused on demand gen, personalization, and transaction business
•    Support major brand and event promotion and product launches
•    Follow regular page update process with SEO, Design, UX, Development, Copywriting, Production and Publishing teams
•    Daily/weekly meetings 
•    Problem/issue investigation

Role and Responsibilities 

•    The Web Lead will be focused on driving the strategy and execution, and always-on homepage experience.
•    The Web Lead will help support the “unknown, prospect and customer” journey, strategically promoting demand generation and brand content and support personalized content experiences 
•    Execute all strategic web optimizations focused on a quality homepage experience, improving engagement, and ultimately conversion and close through transactional and demand generation alignment. 

Manage regular content updates from the omepage 

•    Manage the homepage content strategy and collaborate with key stakeholders to shape the narrative on the homepage
•    Partner with global UX to operationalize design improvements to increase engagement, accelerate response and conversion rates 
•    Partner with innovation strategist to deliver contemporary and efficient ways to increase the web’s effectiveness as a demand engine
•    Leverage Web site metrics and analytics data to make actionable recommendations on homepage content strategy

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