Our healthcare client, focused in the software and technology space, has an exciting opportunity in their Horsham, PA location. This role is responsible for strategy, development, execution and measurement of a broad range of marketing programs to foster new business growth, client retention, brand awareness and improved profitability. This includes market assessment / strategy, development of messaging frameworks, presentation templates, sales brochures and collateral, toolkits and training materials, trade show engagements, and execution of content marketing campaigns.
Oversee and provide direction for market segmentation and targeting to analyze potential markets to determine which have a higher propensity to buy and, partner with product and solutions management to define target markets, buyers, the industry landscape and key issues.
Develop deep understanding of the target buying audience by conducting research and gathering insight about target personas, buyer needs and the purchasing decision process
Oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the buying audience; Provide source messaging documents for use by broader marketing functions such as campaign, demand and content teams.
Lead the development of the annual marketing plan for assigned solutions and products including: market environment and trend analysis, program analysis/evaluation, competitive assessment, growth opportunity evaluation, key issues, marketing strategies, tactics and timing.
Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and pull through marketing content and campaigns.
Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customer buying needs and delivered in consumable formats including emails, infographics, white papers, brochures, social media, Web pages, online events and much more.
Develop compelling marketing content assets that are consistently and cohesively pulled across booth exhibitory, website content, landing pages, webinars, marketing collateral, speaking opportunities and nurturing tracks
Lead creation, implementation, and evaluation of multi-touch marketing programs focused on top, middle, and bottom of funnel to support line of growth strategies including advertising, exhibits, telemarketing, content syndication, direct marketing, social media, internet, white papers, etc.