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Healthcare Account Manager

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We are seeking a consultant for a 5-month project who would be responsible for supporting the execution and management of the marketing communications plan for Health Care Professionals (including doctors, practices, staff, hospital administration/management). This position is on the Account Management team within our client's internal agency and works in close partnership with the Total Health & Networks organization (contracting, network development, HCP relations) as well as various specialty marketing groups such as: Segment Marketing Communications, Creative Services, Brand Management, Research, Public Relations, Digital/Social Media, Events & Sponsorships) and external partners (e.g., marketing and advertising agencies, printers) to ensure timely and flawless delivery of the plan. This position works under the direction of a senior account manager, and provides an impact by understanding the client objectives and recommending new, creative and differentiating marketing communications tactics.

- Responsible for ensuring the timely and effective development and execution of the marketing communications plan(s), working with the senior account manager, internal client contacts, the specialty marketing teams, and/or with outside marketing partners
- Responsible for formulating strategies and tactics that convey the most effective market messaging to target audiences.
- Develops creative briefs and partners with Creative Services including obtaining production schedules and budget estimates and working with copywriters, designers, illustrators and creative vendors
- Secures final sign-off from subject-matter experts, project owners and legal/compliance team
- Ensures plan execution stays within designated budget
- Through collaboration with internal stakeholders, is responsible for ongoing project updates to management and internal clients
- Identifies critical opportunities to communicate to internal audiences and provides editing/review support to ensure consistency of messaging.

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