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Head of Marketing (Consumer Electronics)

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An exciting consumer electronics company with a focus on robotics is looking for a Head of Marketing to join its team on a full-time, permanent hire basis. Must have extensive experience in marketing for consumer tech brands. 


 Develop and execute key marketing campaigns to drive engagement, brand awareness, and consumer sales growth

 Own and project manage the full life cycle of marketing initiatives, including the ideation, coordination, execution, as well as post-campaign analysis across all areas of the business

 Develop quality and detailed briefs to establish partner marketing strategy, business opportunities, positioning, target audience, messaging, and creative direction for all cross-functional partners within the portfolio

 Research, track and communicate key industry trends, analysis and actionable insights and identify ideas and solutions to help drive brand demand and differentiation in a competitive landscape

 Analyze the business status to understand consumer behavior and use this insight to drive profitable growth

 Collaborate very closely with headquarters across Content, Distribution, Product, and PR for strategic alignment on marketing initiatives, messaging, and general brand priorities

 Oversee creative approvals on internal and external marketing initiatives and campaigns

 Manage day-to- day communications and serve as point of contact for internal teams and external PR agencies


 Bachelor’s degree required, Master’s degree preferred in Marketing Communications, Public Relations, or similar field of study

 Minimum 10 years of experience performing the essential job duties of this position

 Deep knowledge of performance marketing and how to impact growth and retention

 Proven track record of consumer based marketing developments

 Proven experience creating messaging and other content for consumer tech products

 Strong collaborative skills and experience working with international teams

 Must have excellent follow-up skills

 Must be willing and able to travel

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