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Head of Marketing

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One of our brands has over 110 restaurants nationwide and is on an impressive growth trajectory resulting from inspiring leadership and ongoing investment in restaurants, teams and food innovation. With recent awards for restaurant design, food innovation and consumer campaigns the marketing team are now seeking an ambitious and dynamic Head of Marketing to help them smash their next goals. The position would be ideal for a high potential manager looking to step into their first Head of Marketing role.

Job Description

Job title: Head of Marketing
Reports to: Marketing Director
Direct Reports: Assistant Brand Manager
Indirect Reports: Assistant CRM & Partnerships Manager
Location: Central London

Purpose of the Role:

Drive new and repeat restaurant visits through the continued evolution and delivery of the commercial marketing strategy.

Compel customers to visit our restaurant in key trading periods, such as Christmas, through innovative propositions supported by engaging PR & Social campaigns.

Increase efficiency and effectiveness of promotions, CRM and partnership activity to meet the annual trading plan.

Help step change consumers perception of the restaurant, increasing consideration with new customers and building brand affinity with existing customers.

Key Accountabilities:

Maximize business performance through owning the commercial marketing strategy and leading implementation through internal stakeholders and partner relationships
Develop red letter days propositions that maximise the opportunity to drive brand engagement as well as meet trading requirements
Develop and lead impactful PR and social campaigns for Christmas and Red letter days.
Through the Assistant Brand Manager, deliver the red letter day campaigns on Website, PR, Social and in restaurant materials bringing the brand positioning to life.
Manage the website to effectively drive covers, ensuring the easiest customer experience and building its competitive online position through SEO/PPC.
Through the Assistant Brand Manager deliver impactful marketing campaigns for our New Restaurant openings and transformations to ensure they have maximum awareness from day one.
Deliver excellence in implementation of commercial plan by developing and maintaining strong relationships with broader marketing team, central CRM team, IT department and external partners.
Liaise with the Food team and Brand Manager Communications to maximise and coordinate all marketing activity.
Oversee the total marketing budget driving year on year efficiency and effectiveness.
Experience required:

Marketing within a customer facing commercial environment, ideally retail or hospitality.
Building relationships with operators at all levels.
Proven ability to commercially analyse the impact of marketing activity
Developing and using insights into customer behaviour to adapt activity.
Using and developing CRM to drive performance and brand advocacy.
Leading and developing high performing teams internally and externally
Managing projects within budget and time frame
Using initiative to identify opportunities and solve problems
Using multiple digital platforms and understanding interactions and dependencies.
Marketing degree educated or equivalent
A real interest in food would be a plus.
Skills & behaviours:

Commercially astute with ability to develop this in others
Marketing acumen to deliver right message at right time
Highly developed ability to generate new ideas, inspire agency partners & internal teams
Ability to maintain focus and effectiveness when business direction is changing or may be unclear
Highly receptive to change and encourages others to view change positively
Highly developed influencing skills with ability to gain commitment to proposals across all functions and at all levels
Ability to break down problems and situations using logic, analysis and a systematic approach to develop the appropriate solutions
Driven and self sufficient
Project management skills
Great presentation skills
Customer focussed

Salary £50,000 to £55,000 (dependent on experience)
Car allowance
Bonus 30%
Pension 6%
Life Assurance
Income Protection
Private Healthcare for self
Employee Assistance Programme
25 days holiday
50% discount
Office based

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