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Head of Digital Marketing

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Aquent’s top global mobile technology company client is looking for a Head of Digital Marketing for its Sunnyvale offices.

The Head of Digital Marketing will be responsible for Creating the client’s brand evangelism and ensures the client’s brand messages are consistently present in all online and offline mediums.

The Head of Digital Marketing will:
• Ignite continuous conversations beyond bought and owned mediums
• Maintain a consistent share of voice across all relevant mediums
• Credible team members that can speak on Nokia's behalf to key influencers
• Build and drive the entertainment marketing strategy
• Nurture the lifetime value of the consumer
• Lead and guide North American online marketing activities - supporting Sales Unit with necessary guidance
• Manage the transformation to online marketing in North America, working with and supporting the SU and LSU teams
• Plan and guide specific client project deployment and operations
• Plan bought media and 24/7 budget at a regional level
• Focus on driving active users using online marketing
• Focus on earned media, establish North American guidelines and supervise regional social media marketing activities
• Supervise mobile sites, web sites and relationship marketing programs
• Supervise regional bought media including SEM
• Business owner of regional platforms
• Monitor Online trends in North America and share best practices with other teams within the organization
• Track and report on all online and relationship marketing activities in North America, working with global metrics team
• Coaching and developing team members to ensure Digital is integrated to all activities
• Ecosystem marketing

Key Interfaces: Global Consumer engagement team, Planning and Insights, Activation, Communications

- 14+ years of relevant experience in online marketing and marketing management, prefer industry experience
- Degree in applicable areas of study required
- Establishes strong relationships & collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties.
- Sets direction based on client’s, SU and Channel strategy, engaging others with a clear direction, goals and targets. Delegates work appropriately and fairly. Empowers, trusts & motivates others. Provides others with development opportunities and coaching. Recruits and retains talented employees.

- Has deep understanding of consumer behaviors, desires and preferences in relation to purchasing, owning and using mobile devices, services, and technology. Applies insight in business decisions, and translates consumer insights into innovative marketing activities and solution propositions.

- Builds trusted consumer relationships through cutting edge digital marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention. Masters digital media and understands the technologies that support it. Knows how consumers interact with digital and traditional media and applies insight in seeking out appropriate digital media for target audience. Optimizes the use of digital media mix in consumer lifecycle communications and uses
customer-generated approaches to categorize content. Can speak intelligently with technical programmers, agencies and business leaders about how to leverage digital capabilities.

Other Competencies:
- Analyzing, Business Insight, Customer Knowledge, Managing Projects, Planning & Organizing, Presenting & Communicating
- Highly independent and self directed
- Develops plans, measures effectiveness. Assesses customer relationships and service levels
- Develop and implements complex and innovative concepts
- Problems require searching and selecting. Anticipates problems, seeks opportunities
- Models creative and innovative work methods

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