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Head of Content

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Head of Content | Amsterdam

Our client is the largest pure-play B2B Events organiser in the world. With over 3,750 people, based in more than 20 countries, they have expertise in more than 50 different sectors – from fashion to pharmaceutical ingredients. With their global networks, skilled, passionate people and market-leading events provide exciting opportunities for people to achieve their ambitions.


The role

The Head of Content plays a key role in developing and delivering the content strategy of our client's market-leading portfolio of websites and events serving the Pharma, Medical technology and Pharma packaging and drug delivery markets.

The role is to develop an over-arching content strategy and year-round content plans for various international and regional events to successfully engage key audience personas by researching, producing and curating industry-leading content for online, live and marketing purposes.


Duties and responsibilities

  • Mapping out and executing a content strategy that builds online traffic, generates leads and nurtures audiences.
  • Development of engaging content experiences online and at events based on customer insight and immersion in the industry, in line with the content plans.
  • Lead and manage a team of content producers and executives, responsible for the production of live, digital and marketing content.
  • Working closely with portfolio Marketing Managers to integrate content activities within marketing campaigns; aiming to increase response and conversion rates across search, social and media partnerships.
  • Acquiring a profile within the industry, identifying key industry issues and facilitating thought leadership.
  • Identifying new commercial opportunities through content analysis and industry relationships (advisory board), working with commercial teams to realise the vision.
  • Contributing to ongoing customer insight projects to gauge content effectiveness, gathering data and analytics and making recommendations based on those results. Conducting audits of competitive events, websites and media.
  • Participation in the hiring and supervising of community managers and conference producers as required.

Job Requirements

  • Extensive expierience of multi-channel content creation with proven digital content skills and a proven understanding of data-driven content marketing.
  • Bachelor's degree in English or Journalism
  • The ability to lead and inspire cross-functional teams made up of internal stakeholders and diverse range of contributors to deliver a shared goal.
  • Project management skills to manage editorial schedules and deadlines .
  • Knowledge of web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (e.g. HootSuite) desirable.
  • Strong presentation skills and confidence at public speaking
  • High level of commercial awareness and be target and deadline driven.

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