These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Head of Ad Operations

0 people like this description

The Head of Digital Advertising Operations is responsible for efficient and effective advertising operations including: IO Management and Reconciliation, Ad Trafficking, QA, Delivery and Reporting. This individual should be able to create and streamline processes, work independently and manage multiple priorities while collaborating with different internal teams. This candidate should be able to build and lead a team, be analytical and accurate, and be able to work in a fast-paced digital sales & marketing environment. This position has 1 direct report.

Primary Accountabilities

Manage performance of campaign management & trafficking team. Oversee the scheduling and implementation of all advertising campaigns to ensure timely, accurate implementation, and fulfillment of Insertion Orders. Assist with overflow work as necessary.

Create, develop and maintain Advertising Operations processes, best practices, and training documentation.

Oversee the QA process, including testing of all incoming creative.

Help structure campaign data collection for multi-touch attribution working with engineering, media, and analytics

Work directly with third party ad servers, rich media vendors, clients, media buying and trafficking teams, and internal sales staff on all elements related to creative specifications, submissions and ad trafficking.

Define and ensure advertiser satisfaction with campaigns. Drive campaign quality customer service and optimization.

Act as primary escalation point for any issues related to campaign delivery and billing.

Manage video, display, social and mobile ad serving solutions including tagging and targeting inventory, as well as advertising specs and guidelines.

Act as liaison with other departments on new initiatives as related to ad operations. Work with site publishing to evaluate, test, implement and support systems projects with ad product impacts.

Interface with internal teams and external partners to coordinate new ad packages, custom sponsorships, and strategic ad offerings.

Integrate with digital analytics as necessary to insure proper data flow from activation through optimization

These job descriptions are examples. Looking for work?

Find JobsFind Jobs