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Growth Hacker- User Journey & Optimization Manager

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Aquent is the world's largest and most successful boutique staffing firm specializing in the creative and marketing field. We place our Talent in contract and contract to hire engagements ranging from 2 days to 2 years! We offer the industry's best benefits including medical, dental and vision as well as a 401k plan! Our Talent rave about these subsidized benefits! We also offer an outstanding referral bonus program where you can earn thousands of dollars just for knowing and referring talented friends!


Position- Growth Hacker- Website Experience & Optimization Manager
Location- Mississauga, ON
Start date- ASAP (after background check)
Duration- 10 months
Type- Maternity leave coverage
Work is to be done onsite. Remote is not an option.
Local candidates only please
Hourly pay rate range- maximum $60hr

This TOP Fortune 500 Company is known for the tax & small business software and located in Mississauga, ON. Their Digital Marketing Team is seeking a Lead Marketing Manager to manager their website experience & optimization team for a 10 month contract (maternity leave backfill).

Must own entire web ecosystem for the Quickbooks self employed product which is launching in January. We are looking for someone whose core function is web channel optimization, management and design and development. We do not need someone who does ad targeting etc., there is a an extensive team that covers that. Preferred candidate understands web dev and design and can go deep on page performance and tagging needs.

Work with team of developers and designers (multiple stakeholders). Work with teams in Mississauga and in Mountain view

Develop a "tag" designing system. Performance leads on Web. Testing and Optimization of landing pages, etc. The entire web journey.

Experience with tagging best practices (and how to fix them) this is a plus.

Environment is 100% agile, no standard process in place. Hands on, analytical. Digital UX requirements, site catalyst, Maternity.

Looking for a candidate with 7-9 yrs experience. This is NOT a role for a marketing generalist. Ideal candidate will be a web channel analyst who understands digital marketing. The ability to develop and design assets is a plus (not required). Understanding of the end to end process and digital roadmap is required! Candidate must have a experience with web ownership and the buyer's journey.

Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, we have been recognized on Fortune's “100 Best Companies To Work For” and at the top of Fortune World’s “Most Admired Software Companies.” Immerse yourself in our award winning culture while creating breakthrough solutions that change the financial lives of more than 50 million personal users, seven million small businesses, and over 1,800 financial institutions and their millions of customers worldwide.
Would you like to be a key player within the Canadian business unit? Would you like to join one of the fastest growing teams? Our Canada’s Growth (Acquisition) team is on the lookout for a strategic and innovative paid search and digital marketing professional to play a key role in growing our Canada footprint!

Position Overview
As the Website experience & optimization Manager you will play a key role in executing the FY17 go to market roadmap with laser focus on end to end strategies and tactics to build a robust, intuitive digital ecosystem. You will collaborate with the broader GTM team and larger organization to drive synergy and recommendations to optimize wherever possible based on in depth and proactive analysis of key web trends regionally and across the globe. The position requires an eye towards increasing sales and lean testing to improve conversion. You will also work in partnership with a small group of designers/developers and be charged with identifying, evaluating, and executing against aggressive digital goals.

Key Responsibility:
Work with key stakeholders and internal departments to define Canadian web channel objectives, user experience and execution strategy. Manage day to day website updates, roadmap initiatives as well as testing plans to improve effectiveness of the web channel.

Role Accountabilities:
• Execute FY17 digital roadmap direct initiatives, while providing inputs into FY18
• Owning the direct web results number: Traffic, QBO Sign-ups -Buy Now, Trials, Trial to sub conversion of the direct channel.
• Work across teams to ensure website is in sync to hit major launch dates (regional & global campaigns, as well as technologies)
• Lead tagging audit across web ecosystem, execution & implementation of all tags and strategy for all Cdn web pages in partnership with our central teams
• Analyzing trends direct channel trends, reporting to senior management and digital channel colleagues to enable insightful direct channel sales forecasts, improve conversion and performance.
• Works with various teams to create breakthrough digital marketing programs integrating PR, social, blog, mobile, online acquisition, app stores etc.
• Adapt best practices from US, UK and other countries to optimize the Canadian website via our global web dev team and cross globe marketing partners
• Owning the pipeline to what goes on the web and allocating the right resources for the task (working with Agency/Global Web Dev/In-house contract resources) etc.
• Develop processes and procedures to ensure efficiencies in web execution and making sure projects are delivered on time with due process.
• Partner with analytics/other teams to ensure pages are tagged effectively to track back to business objectives
• Work with central team to recommend platform development to bring best in class tools & technologies to CDN digital team
• Manage the rollout of content management systems, testing tools, and responsive design to empower regional marketing efforts
• Working with analytics team to develop effective hypothesis for A/B tests to increase funnel conversion rates by conducting landing page optimizations.
• Working with Telesales, inbound and direct response team(s) to plan out campaign support as well as drive lead opportunities bringing value by being the expert in the digital & online space.

Position Success Factors
• Applicants must be rock star digital marketer who can own the outcome
• Strategic thinking and the ability to convert expressed needs into actionable plans is critical.
• Superior project management expertise that results in the consistent delivery of programs on time and within budget is a foundational requirement for this role.
• The ability to think creatively and strategically about market and business issues is critical.
• Applicants must be able to cultivate strong working relationships and drive collaboration across sales, product and marketing teams.
• Vision, leadership, interpersonal skills and focus on results are necessary attributes.
• Ability to work through ambiguity and coordinate with multiple cross-functional partners in a collaborative and productive manner is also a must.
Qualifications
• Highly-analytical, digital enthusiast, problem-solver, creative thinker
• Intimate understanding of website working and digital/UX requirements for web channel success
• Comfortable using Site catalyst, Project Management tools, testing tools (optimizely), click tail, opinion labs etc.
• Willingness to roll-up sleeves and get work done
• Experience in working with the entire conversion funnel from lead generation to revenue creation
• Versed in both technical and marketing languages
• 7-9 years experience in online/digital marketing. Web channel management a plus.
• BA/BS degree

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