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Growth Campaign Manager

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For this assignment, Aquent's client is seeking a CRM Manager, Mobile Hardware Marketing who is responsible for executing against business goals the development of CRM, lifecycle, and loyalty concepts and campaigns that deliver high impact and build long-term customer engagement. This includes identifying customer segments relevant to specific programs or promotions, producing campaigns and content that resonates with customers, and leveraging data driven insights to develop iterative testing strategies.

Top 3 Daily Responsibilities:
- Create customer lifecycle marketing frameworks and strategies to engage and retain Mobile Hardware customers
- Identify and prioritize areas for improvement; formulate hypotheses, develop and execute comprehensive testing strategies
- Lead overall project management functions and deliverables for CRM programs and campaigns, including asset management, localization, and legal requirements fulfillment

Overall Responsibilities:
- Build close partnerships (Creative agencies, Product Marketing, Analytics teams) to manage projects and gather feedback and approvals effectively and in a timely manner
- Build reporting and deep dive analyses; convey results to stakeholders

Required qualifications:
- BA/BS Degree in Marketing, communications
- 5+ years of experience managing CRM for B2C programs (required) with a strong understanding of customer lifecycle marketing, segmentation and testing strategies
- Mobile hardware marketing experience is a plus
- Prior experience of CRM systems (e.g. Salesforce, Zoho CRM, SugarCRM)
- Strategically and analytically capable to match day-to-day execution requirements

Nice to have skills:
- Project management experience in cross-functional teams
- Exceptional verbal and visual communication skills
- Bachelor's degree, MBA preferred                                                                           

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