Under the direction of the Design Manager, the Graphic Designer is responsible for conceptualizing a prototype and covers, and designing the page layout. The Graphic Designer works closely with the design team, editorial and marketing to establish the look of the project. In addition, throughout the design process, the Designer II is tasked with balancing the needs of editorial and marketing while steadfastly maintaining the integrity of the design.
Working with the Design Manager, the Designer will independently handle prototyping of major projects for a school series and first edition series or titles. These projects carry significant financial business impact. The Designer will oversee the page layout of the projects to insure the final prototype vision is maintained and to address any new elements that may arise throughout the page layout process. The Designer will work on high profile cover designs that have Corporate Level Management as stakeholders. The Designer will collaborate with UX Designers and Instructional Designers on the development of digital products for the program. In addition, the Designer II is also responsible for mentoring other staff and freelance designers.
SCOPE AND IMPACT OF JOB
Supervisory Responsibilities (direct and indirect):
REQUIRED KNOWLEDGE AND EXPERIENCE
Related Work Experience:
At least 5 years of experience as a Graphic Designer (educational publishing environment Preferred).
A BFA from an accredited four-year college specializing in graphic design/fine art, or graduate of an art school or equivalent
• Advanced knowledge of InDesign, Illustrator, Photoshop and Acrobat; Working knowledge of Microsoft Office and FileMaker;
• Thorough understanding of print and digital file management; Knowledge of web design, Flash, and other digital design tools
• Excellent artistic, verbal and written communication skills; Ability to collaborate with other groups in a team environment (e.g. Marketing, Editorial, Customization); Ability to self-manage and work independently; Ability to multitask and prioritize projects; Detail-oriented with creative skills; Knowledge of design and typography.
• To design full prototypes of programs and oversee and maintain that design vision throughout the production stages.
70% Project Management: 15% Prototyping
• Collaborates and brainstorms with the Design Manager, marketing and editorial departments to create prototypes and come up with visual solutions.
• Addresses and presents customization solutions as part of all program development, as directed by the Design Manager.
• Prepares the prototype for focus testing. Obtains results/feedback from focus test or market research and amends prototype accordingly.
• Prepares final prototype presentation to upper management.
• Maintains the integrity of the design through the various design passes and across components.
After prototype is approved, the Designer may be involved with creating pieces of the spec book (e.g. photo treatment guidelines, page layout specs).
• Reviews finished design spec.
• Sets up common design features/elements in InDesign library.
• Creates the common art for a design following technical guidelines and preflights the common art files to ensure that it is print-ready as well as compatible with digital usage requirements.
Attends design meetings that include brainstorming, page layout, photo selection, design review, and electronic page review meetings.
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