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Graphic Designer

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The Graphic Designer is responsible for creating a high quality, on-brand shopping experience for the online customer. This position holds the key role of maintaining a consistent design aesthetic for our digital and print media, including website and banner creation, twice weekly emails, social media and direct mail. The design must inspire and inform the customer as well as the internal team — providing both best practice and style tips — and communicate the inspiration behind the brand, seasonal collections and trends. The design must elegantly marry content and commerce. In this role, he/she will take projects from concept development to final execution, presenting ideas and providing status updates throughout the process.

Responsibilities:

• Maintain seasonal refreshes for the website, adhering to existing design templates and brand guidelines
• Design various email marketing campaigns using both existing templates and concept new templates as needed
• Collaborate with Retail and Marketing teams to ensure consistency of messaging for each initiative across the brand
• Inject seasonal inspiration into appropriate projects and keep current with trends so design reflects marketplace and cultural relevance
• Design for various projects and initiatives across channels (ex: special curated shops/sections, seasonal/holiday, new category launches)
• Work on marketing projects (special events, invites, offers)
• Attend seasonal planning meetings and weekly marketing, web production /merchandising, creative review and content meetings. Ensure key initiatives for each season are executed online.
• Create and layout graphics including images and copy. Responsible for revisions to artwork, approvals, and accuracy of information.

Communication/Collaboration

• Serve as contact person on daily basis with marketing/merchandising teams for site refreshes and emails
• Forge strong working relationship with merchandising and marketing to ensure all visual design is consistent and on-brand
• Work with marketing partners to research what’s appropriate/relevant in new markets; learn and implement best-practices.

Qualifications:

• Bachelor’s degree in Graphic Design or related field
• HTML coding a plus
• Mac O/S
• E-commerce and/or Retail experience preferred
• Extensive knowledge of Adobe CS: Photoshop, Illustrator, InDesign, ImageReady
• Dreamweaver and/or Flash knowledge a plus
• UX design knowledge a plus
• Working knowledge in design principals, typography, color, photography, and retouching
• Clean design aesthetic
• Knowledge and interest in the fashion industry
• Online fluency (websites, blogs, etc.) and the curiosity to learn more
• Knowledge of trends and best-practices in the design landscape
• Strong communication skills and collaborative personality
• Highly organized, with meticulous attention to details and deadlines
• Ability to multi-task, adapt and re-prioritize in response to growing company needs
• Flexibility to balance editorial and business needs
• Must be self-motivated and have a positive attitude

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