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Graphic Designer

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Aquent is looking for a Graphic Designer who will:

  • Develop each brand's the design language and unified visual messaging that is unique to each brand, including typefaces, color and photographic or illustration style that fits each brand.
  • Include developing brand line extensions for packaging, collateral, web, direct mail, sell sheets including retail, contract and tradeshow support materials.
  • Conduct research to understand the industry, products and competitors
  • Explore potential for brand stretching to leverage and strengthen its equity and awareness
  • Develop an understanding of the target audience, create an appropriate approach and construction of the brand to fit
  • Design visual merchandising, retail environment and web presence and collateral materials that promote the brand messaging
  • Develop innovative solutions to heighten brand awareness
  • Apply defined brand attributes to develop touch points to engage the audience
  • Coordinate testing materials and analyzing test results to refine the brand strategy
  • Create internal communications of the brand and present to senior management, merchants, and other stakeholders
  • Design line extensions of brand representation for packaging, merchandising, retail environment, B2B, contract, internal training, web presence and collateral materials
  • Work collaboratively with team members to develop guidelines, templates and image resource libraries for various brands
  • Develop brand image approaches and direct photoshoots for various brands to be used in all media

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