Aquent is looking for a Graphic Designer who will:Develop each brand's the design language and unified visual messaging that is unique to each brand, including typefaces, color and photographic or illustration style that fits each brand.
Include developing brand line extensions for packaging, collateral, web, direct mail, sell sheets including retail, contract and tradeshow support materials.
Conduct research to understand the industry, products and competitors
Explore potential for brand stretching to leverage and strengthen its equity and awareness
Develop an understanding of the target audience, create an appropriate approach and construction of the brand to fit
Design visual merchandising, retail environment and web presence and collateral materials that promote the brand messaging
Develop innovative solutions to heighten brand awareness
Apply defined brand attributes to develop touch points to engage the audience
Coordinate testing materials and analyzing test results to refine the brand strategy
Create internal communications of the brand and present to senior management, merchants, and other stakeholders
Design line extensions of brand representation for packaging, merchandising, retail environment, B2B, contract, internal training, web presence and collateral materials
Work collaboratively with team members to develop guidelines, templates and image resource libraries for various brands
Develop brand image approaches and direct photoshoots for various brands to be used in all media