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Graphic Designer – Packaging Instructions/Print Collateral

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Under the direction of the Studio Design Manager and team, this individual will concept, design and execute instructional product guides and in-package print collateral that communicates product instructions and brand messaging.

Key responsibilities:

(60%) Design instructional guides and in-package print communications, that includes:

• Utilizing consumer insights to guide item level design decisions.

• Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.

• Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.

• Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.

• Executing instructions guides that effectively communicate product assembly and operation.

• Executing in-package printed collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.

• Providing progress reports.

(20%) Collaborate with development teams, that includes:

• Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.

• Understanding and working within cost parameters for design solutions.

• Monitoring and abiding by legal, licensor, and regulatory requirements.

(20%) Manage projects and delegate individual assignments, that includes:

• Driving multiple projects throughout staggered stages of development.

• Delegating whole or partial design projects to production designers, internal agency temps, and outside vendors. 

• Prioritizing work to maximize support and ensure high quality results. 

Education Requirements:

Bachelor of Fine Arts degree (or equivalent experience). 


Senior level or 5+ years graphic-design experience; minimum 3 years experience managing projects and schedules. 

Performs work that is complex and varied in nature. Defines and discerns key aspects of a problem and develops an integrated solution within a broad technical and business context of significant impact. 

Professional qualities and skills:

• Creativity, focus and strong self-management.

• Impeccable organization skills, with the ability to oversee multiple projects, costs and schedules.

• Strong communication skills, with the ability to absorb, process, distill and communicate complex information.

• Expert knowledge of CS6 InDesign, Photoshop, Illustrator and Acrobat.

• Working knowledge of MS Office applications (Word, Excel and Outlook).

• Comprehensive knowledge of, and experience with, production requirements and printing.

• Ability to a build production-ready file.

The successful candidate will also: enjoy challenging work, brainstorming and problem-solving; respond well to feed-forward; be detail-oriented and efficient, yet flexible; be personable and articulate; understand of the importance of building strong work relationships. 

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