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Google AdWords Specialist

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Our client, a hospital in the Boston area, is searching for a Google AdWords Specialist. In this role, you will work across all their departments to restructure their PPC/paid search plan. This person will need to be able to run and own the PPC plan and clean up all the campaigns.

  • Experience with Email automation and retargeting
  • Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
  • Analyze data and manage budgets, pacing, and client performance to goals
  • Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
  • Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
  • Manage relationships with multiple vendors, working closely to optimize budget and performance
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

Interested? Apply today!

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