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Go-to-market/Communications Mgr

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The retail team in the customer experience group of a large media company is in need of a Communications/Go to Market Resource manager. It is onsite in Center City.

Job Responsibilities:
- Execute the go-to-market strategy for new product/feature launches, quarterly marketing campaigns and pricing and promotions
- Support communications and tools to used to convey new product/feature launches and other key initiatives to partners, the account management team and the frontline sales teams
- Articulate key benefits, sales approach and very clear messaging associated with each initiative to resonate with our employees for each initiative
- Work with cross functional teams and agencies to provide channel-specific content and review and correct communications for the channel
- Set expectations, coordinate deliverables, hold stakeholders accountable, and communicate timelines across functional work groups for all initiatives that need to be communicated throughout the retail channel
- Communicate customer value proposition enabling the retail and etail sales teams to successfully execute and sell programs
- Manage monthly and quarterly newsletter publication
- Support admin functions for Retail Project Calendar and Retail sales and communications portal


Desired Skills and Experience
Ideal for someone recently (2 years or less) out of school.
Software … Powerpoint, Word, Photoshop and/or Illustrator a plus
Desired Qualifications:
Previous marketing and communications experience and/or degree in marketing and communications
Cross-functional project management experience
Outstanding written and oral communications skills
Ability to effectively, confidently communicate with all levels and work groups within the organization
Ability to manage multiple and changing priorities
Ability to work in a fast-paced environment

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