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Global Ops Team Marketing Manager

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My client is a Global Technology Company based in Reading, who are looking for a Global Ops Team Marketing Manager for an exciting gaming brand. This is a maternity leave cover, so it's a 9 month contract from Jan 2018 till September 2018. The role is offered at £65 000/annum pro rata PAYE depending on experience or £258/day limited. 

Working alongside the wider Marketing teams, and also working closely with Global HQ and the regions, the Team provides leadership, clarity of Marcom Strategy and associated assets, priority setting and tool kits to empower the regions to hit their respective goals on revenue, market share and profitability. 

Role Purpose 
The Global Ops Team has the objective to make the console the number one gaming and entertainment platform in Global Priority Markets. The objectives include market share, revenue, profitability goals across Platform and 1st Party Gaming titles. The Global Optimization Team Marketing Manager’s role will be to actively lead several 1st Party Titles Campaigns Go-To-Market Plans, leading day-to-day planning and marketing execution tasks related to the Marketing Communications team. This will involve helping to provide Marcom Strategy clarity and at the same time, being the voice of priority Global markets back into our Central Marketing Team. 

Key Responsibilities 
• Work with internal Product & Marketing Teams, and with external Agency partners, to land key media campaigns across all participating markets who have formal media support,
• Become the key centre of gravity across these GTM Campaign documents. Representing Global Marcom, across all channels, to convey these key strategies and assets, to be rolled out not just within participating media markets, but across a broader set of priority markets that have all been identified within Market Prioritization 
• Leading regular Global-wide email Communications Updates regarding these key Campaigns 
• Running regular Global-wide Calls out to all markets, both in the EMEA Region, and across the full list of 22 Global Markets that are lined up to receive strategic clarity and localized, centrally created, assets 
• International Marketing Campaigns for Tier 3 Titles 
• Campaign Support for Platform & Games 
• Work with key stakeholders in the Global Owned Channel Marcom Team on specific platform and games campaigns 
• Work across the team to optimize solutions for sharing information; support wider Global Ops team on key ad hoc programmes for the business 
• Participate in planning meetings, contribute with ideas and share thoughts on plans being discussed

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