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Global Marketing Program Manager

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Our client, a well-known consulting company located in Boston, is looking for a Global Marketing Program Manager ​to define, drive, and support execution of the change strategy for global marketing technology initiatives. The initiatives will effectively promote overall stakeholder awareness, understanding, and adoption to achieve business outcomes and deliver clear value in a rapidly evolving environment. In this role, the Global Marketing Program Manager will need to build trusted relationships with key stakeholders at all levels of the company to help advance marketing technology efforts. The Global Marketing Program Manager will work across Marketing, IT and the Client Team and use direct experience with and feedback from end users, as well as expertise of the marketing technology stack, (with specific emphasis on Dynamics CRM) to help influence the overall program direction, build the team, define continuous solution improvements and promote stakeholder adoption.  

RESPONSIBILITIES
Change Management 

  • Defines overall strategic approach and planning for key Global Marketing Programs intiatives and leads cross-team coordination (Relationship Excellence, Marketing Analytics) and oversight of the change program 
  • Develops and executes leadership alignment strategy and plan to identify, engage and influence leaders whose support is critical to program success 
  • Assesses change impacts across stakeholder groups to identify ways to promote awareness, engagement and adoption and plans and develops communications / presentations to deliver key messages to appropriate audiences in a timely way 
  • Identifies learning needs, supports design and development of learning content, and facilitate end user learning via a variety of different methods (e.g., online, in person, 1:1 sessions) 
  • Assesses and monitors change risk and stakeholder readiness  

Relationship Management 

  • Plays a liaison role between the Global Marketing Technology / Relationship Excellence (REx) teams and key stakeholders
  • Provides oversight for Global Marketing Program team to help set agenda for interactions with local marketers and raise awareness of issues / risks identified through those interactions 
  • Shape sustainable working relationships between Global Marketing Technology and Local Marketing teams in Europe to effectively manage key initiatives, empower marketers to champion global efforts, and foster meaningful conversations
  • Collaborates with Marketing teams to understand and help define strategic initiatives supported by marketing technologies 
  • Partners with teams to ensure effective use of marketing technologies and recommend solutions based on indepth knowledge of tools, and provides functional expertise and support on all Dynamics CRM functionality in interactions with stakeholders 

Solution Definition and Special Projects 

  • Leads and participates in special projects on an as needed basis 
  • Supports continuous feedback loop for Dynamics enhancements by collecting feedback from end users, effectively communicating needs to responsible team members and participating in prioritization exercises 
  • Contributes point of view to help influence the Dynamics roadmap, particularly related to overall strategy for user experience 
  • Provides input to process design related to use of marketing technologies 
  • Participates in User Acceptance Testing providing business insight and sign off on the functionality and usability of the solution and supports data management and data cleaning initiatives essential to effective use of the system 


JOB REQUIREMENTS: 

  • Demonstrated ability to perform successfully in a fast-paced, global, intellectually intense, service-oriented environment 
  • Proven track record supporting successful systems implementation and / or technology enabled change efforts 
  • Experience leading teams providing direction and guidance to realize successful outcomes 
  • Strong conflict management, problem-solving and decision-making skills 
  • Demonstrated ability to come quickly up to speed on new technologies 
  • Use or familiarity of CRM solution (vendor agnostic), specifically in a professional services environment 
  • Strong project management experience 
  • Excellent written and verbal communication skills to address audiences of all levels via a variety of methods, including Microsoft PowerPoint 
  • Bachelor's degree or equivalent in business, technology or related field 
  • Travel will be required 

 

KEY COMPETENCIES: 
Technical and functional expertise 

  • Keen interest in using Dynamics CRM and other latest marketing technologies, coupled with understanding of professional services industry and business processes supported by the technologies, to increase productivity and effectiveness amongst end users 
  • Ability to construct and champion compelling point of view on best practices and emerging skills 
  • Intense focus on individual experience, beliefs and motivators to shape interactions in a way that is meaningful and addresses the specific needs of the audience. Brings situational awareness to the position and respects all client / employee information as personal and confidential.  
  • Intellectually curious, driven by thoughtfulness and clear eagerness to learn, who will actively listen and ask meaningful, relevant questions to find out more. Openness to sharing ideas and experiences based on critical thinking to encourage and inspire engagement, participation and new ways of working, resulting in value creation.  

Communication, interpersonal and teaming skills 

  • Ability to develop & maintain relationships built on trust through open and honest communication, regular contact via purposeful meetings and conversations, demonstrated subject matter expertise, and openness to working together to build solutions 
  • Ability to successfully work and communicate with individuals at all levels of an organization 
  • Effectively balance strategic thinking with the ability to get things done within a rapidly changing work environment 
  • Demonstrates a flexible approach to work and has excellent work management and organizational skills 
  • Ability to drive clarity from ambiguity and present thoughtful and comprehensive strategies, recommendations and plans 
  • Approaches work with a dedicated focus on client service and delivery 

People Management and Leadership 

  • Consistently directs situations and inspires people for an all-win situation 
  • Drives business results by aligning the vision, mission & values 
  • Provides mentoring to team members in recognition of strengths, preferences, and improvement areas 
  • Serves as a positive, encouraging influence on the team to promote employee engagement 
  • Understanding of cultural differences across regions; ability to engage and connect with virtual team members and stakeholders

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