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Global Marketing Manager - Online Acquisitions

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This TOP Fortune 500 Company, that specializes in tax software (located in Mountain View, Ca) is looking for a Global Marketing Manager to join their Online Acquisitions team for a 6 month contract (potential to extend). This position is for Mountain View, Ca or San Francisco, Ca. You can work from home in the Bay Area, with the expectation of coming into the Mountain View or SF office once in awhile. However the first 2 weeks will require training onsite in Mountain View, Ca. Salary: Up to $76.43/hr DOE
This role will be working directly with their India team and must be comfortable with early morning or late night calls with India.

•Manage end to end paid search strategy, including keyword portfolio development, creative, landing page optimization, bidding and budget management
•Actively manage relationships with internal stakeholder
•Develop and implement action plans based on data analysis to optimize the paid search portfolio and platform
•Work with agency partners to meet budget and CPA targets
•Innovate to build new processes that improve efficiency and scalability
•Lead projects from concept through to execution and optimization
•Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy.
•Design, implement and be accountable for performance of tests.

Job Requirements

•3-5 years of paid search campaigns management and strategy development experience
•Lead generation experience a plus
•Experience with Adobe Media Optimizer and/or other SEM Management tools
•Experience running large-scale search engine marketing operations
•Knowledge of optimization by keyword, DMA/GEO, device, day of week/time of day, landing page and creative
•Must have strong quantitative experience and skill set, be highly analytical, curious and detail oriented

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