Manage the social planning and buying function of our client's global relationship with Nike across Set-up Nike global account on social optimization platform.
multiple categories and territories.
Set-up Nike on Facebook, Twitter or any future social real time planning and buying campaigns for Nike.
Plan, guide and recommend social media planning and buying solution for Nike globally.
Optimize social activity, driving social engagement and key moments activation around the year.
Set-up targeting segments and recommended growth approach.
Responsible for daily analysis / optimization.
Regular and final reporting.
Ongoing budget management.
Setup centre of excellence for social optimization. COE will feed Nike teams around the world.
Write best practice, how to guides for all markets globally.
Help other territories get on board with the platform (from Peru to Japan to Sweden).
Training point person for new territory on-boarding of the platform.
Gain additional strategic insight into the Nike Global Brand.
Build Relationships: Maintains a regular contact base with the markets, clients, media and relevant partners.
Open: Develops monthly/periodic forums for sharing with other teams/markets.
Collaborative: Works well with international Nike teams and external agency partners.
Technical capability: Works with data to drive low cost per engagement acquisition
Key skills & knowledge: Awareness and understanding of research tools, syndicated services and publicly available data.
Partners and Suppliers: Up to date knowledge of rights owners, media owners, content owners, production agencies, research companies and
other suppliers which we could partner with.
Sector Knowledge: Thorough knowledge of sporting sector.
Client Knowledge: Identifies and actions opportunities to deliver innovation
International: Requires knowledge of international media environments – specifically Asia, LATAM and Europe.
Media knowledge: Utilization of Twitter, Facebook, Google real time buying tools.
Minimum of two years’ social media planning and buying experience.
Strong project management and web skills.
Independent self-starter; ability to multi-task in a fast-paced environment.