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Global Digital Advertising - Sr. Specialist

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Global Digital Advertising Contractor – Senior Specialist Level

Reporting to the Manager of Global Digital Advertising, the contractor will be responsible for helping implement my client’s digital advertising campaigns. The senior specialist level contractor will execute digital content strategy for Global Image campaigns across 9 countries, as well as display campaigns specific to service offerings and vertical support for industry group initiatives. The contractor will also be responsible for ad campaign assets for my client’s website and non-Tier1 campaign reporting. The contractor will work with the Global Advertising, Web Metrics and Internet Marketing teams, as well as an external team comprised of media planners and buyers, creatives and account executives across 3 agencies.

Key Responsibilities:
• Work with the Manager of Global Digital Advertising to support the evolution of global advertising content strategy including management of content pipeline, preparation and handoff to media agency, and ongoing optimization.
• Liaise with geographies and foster integration amongst cross-functional team members and agency partners to achieve flawless execution for all global campaigns requiring translations and landing page development.
• Work with Global Advertising team members to ensure timely development of short form as well as long form content for case study fulfillment.
• Work with Global Advertising and internet marketing team members to ensure timely hand-off of ad campaign assets for use on my client’s website.
• Partner with the web analytics team to monitor campaign activities to continuously optimize performance.
• Partner with internet marketing leads, key marketing contacts and manage agency relationships to deliver projects on time and on budget.
• Manage campaign reporting for non-Tier 1 markets.
• Oversee interactive issues log to document, diagnose, and resolve execution errors.

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