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Global Customer Reference Program Manager

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As the Global Customer Reference Manager, you will working closely with the Customer Success teams globally, identifying potential strategic references, building strong relationships with these customers at executive level, and driving conversations that draw out key business value oriented information for reference materials.

Success in this role requires a full understanding of our client’s strategy, product suite, sales process, customer perceptions and considerations, as well as the competitive landscape, and effectively leveraging this knowledge to inform and acquire reference requirements, priorities, messages and content development.

You will have an opportunity to:

• Create an effective Global Customer Reference Program
• Develop a comprehensive list of reference customers that can be used externally to support the sales cycle for both prospect and existing customers, marketing activities, PR, analyst relations, and strategic partnerships
• Build a strong portfolio of customer success stories and content that fulfills the requirements of all stakeholders to be used by marketing to create reference materials, including written case studies, sales materials, customer videos, etc.
Key Responsibilities
• Collaborate with internal stakeholders and their teams to maintain a current record of reference needs
• Work closely with Sales, Product Marketing and Corporate Marketing to understand the market landscape, sales opportunities, products and differentiators, messages, and competitive landscape
• Produce a pipeline and delivery plan for fulfilling customer reference needs in line with stakeholder requirements and client’s strategic vision
• Conduct interviews with strategic reference customers at executive level to obtain crucial content for reference materials
• Secure appropriate customers to support sales opportunities, product launches, beta programs, events, case studies, videos, and other marketing initiatives
• Work with regional Customer Success Teams to promote the Customer Reference Program encourage customer participation
• Provide regular reports on the effectiveness and status of the program for board review

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