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Global Channel Marketing/Digital Marketing Manager

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This Fortune 500 Company that specializes in tax and accounting software, is looking for a Global Channel Marketing/Digital Marketing Manager for a 5 month contract.

DESCRIPTION:
Global expansion is a strategic and rapidly growing business focus at this company. This is an exciting opportunity to lead global web marketing for accountants, collaborating with global teams and managing a US-based multi-discipline team. Your efforts will enable teams based in the UK, Canada, France, Brazil, India, Australia and beyond, to grow and better-manage their web business targeting accountants. You will lead the rollout to new markets, product launches, and new technologies to strengthen our web marketing platform and acquire customers globally. Be a pioneer - build the next generation of our global marketing organization and shape our burgeoning business around the world!


Key responsibilities include:

- Serve as a product owner of accountant web marketing development (desktop & mobile), enabling global marketing initiatives on behalf of country-based marketing teams in Canada, Brazil, France, UK, India and Australia.
- Define and implement the Global Accountant Web Strategy & Roadmap
- Define and implement the web testing plan to increase QuickBooks Online for Accountants (QBOA) signups.
- Manage end-to-end funnel, pricing & promotions, new web page creation, CMS migrations, etc.
- Lead cross-country platform development to bring enterprise marketing tools, technologies, and processes to global marketing teams
- Work across teams to ensure global websites support growth goals
- Manage the launch of new markets, products, and technologies to strengthen our marketing platform and acquire customers globally
- Dialogue with country web marketers to thoroughly understand local user stories / tasks / epics, and represent Local POV to the Central development team
- Develop best practices and standards for country-based teams to manage their websites
- Significant exposure to US and Global executives

• 5+ years of professional experience in online marketing, specifically conversion optimization, SEO, web analytics, and product management
• Experience with agile web development process, preferably as product owner of a scrum team
• Effective relationship-builder, adaptable to new environments
• Experience collaborating with multiple global offices & time zones
• Experience developing digital and mobile strategies that have led to significant business growth
• Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly
• Experience with Adobe Experience Manager (CQ5) and SiteCatalyst is a plus.
• Strong written, verbal and interpersonal skills; experience engaging with senior leaders
• BA/BS degree in business, marketing, or communications

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