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Global Brand Marketing Coordinator

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Key position within the Global Brand Team (GBT), the organization’s global hub for brand marketing and development. Partner with teams working on a number of licensed properties, both internal and external. This role is crucial to keeping the day-to-day business running smoothly and effectively. For the right person, this is a great opportunity for professional growth while working on some of the world’s biggest entertainment brands.

•    Co-manage media asset pipeline 
o    Manage all photo shoots and distribution of assets to CSP and dot com teams
o    Liaison to Content Services Portal team for all licensed brands 
o    Track and enforce asset embargos 

o    Serve as central licensor ‘hub’ across Hasbro’s licensed brands
o    Run point for semi-annual licensor business reviews – planning and logistics
o    Master scheduler of calls with and trips to licensor to provide visibility across all brand teams
o    Manage licensor approvals workflow from beginning to end

o    Product Sample Lead
o    Partner with GBT product and marketing teams to determine samples needs 
o    Manage all global requests for marketing samples


  •    Bachelor’s degree in business, marketing or a related field
  •    1-2 years work experience in Marketing, Media or Advertising
  •    Strong organizational skills
  •    Strong communication skills, with well-developed verbal, written and presentation skills
  •    Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously
  •    Ability to take initiative, follow through, and meet deadlines as necessary
  •    Team player with flexibility to work on a wide range of projects with a variety of teams 

Education Requirements:
Bachelor Degree with a minimum of 2 years professional experience with interactive production. 

Has a proficient understanding of principles in one or more functions of a position. Typically possesses 2+ years of relevant work experience 

Generally performs single function tasks that tend to be of moderate size and scope 


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