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Geoscience Domain Mgr, Tech Solutions Mkt

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Technical Solutions Marketing is responsible for capturing and articulating the value proposition, competitive advantage and end-to-end solution story across industry, asset and resource challenges – ensuring all are clearly, creatively, and consistently conveyed to internal and external audiences. Preferred experience in Geosciences.

The Technical Solutions Marketing Manager is a key role for the company’s evolution from selling point products to selling integrated, multi-product, cross-domain solutions that deliver customer lifetime business value.

The Technical Solutions Marketing Manager will work closely with product and service subject-matter to build a series of narrated and graphical proof points and business cases on how and why company portfolios are transforming workflows with innovative enterprise architecture that spans the entire oilfield lifecycle, from prospect to abandonment.

This role will be instrumental in building the position and increasing external industry awareness of the company’s next-generation of capabilities and solutions.

Responsibilities:
• Help drive overall go-to-market strategy, planning and execution for strategic and major releases
• Gather and analyze data, prioritize market trends and direction, for major go-to-market channels (partner and direct) in conjunction with Market Intelligence Analyst
• Architect product/solution plans and messaging guides that cross portfolio and domains, for use by sales and marketing
• Work closely with product management and business development to:
o Define the market opportunity for a product/solution area
o Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver
o Identify the product/solution-area’s core demand type (e.g. new concept, new paradigm, established market)
o Map out the potential buying process for the product/solution, including key roles that will participate in it
o Develop buyer and user personas for the identified roles
o Participate in formal commercialization process
• Develop the competitive comparison/contrast guide for use in positioning against like-offerings from other organizations
• Maintain factoids, testimonials, and solutions-in-action for a product/solution area
• Build relevant evergreen, fit-for-purpose and thought-leading content for buyer roles to consume in a variety of digital, best practice formats, including white papers, case studies, brochures, interviews, videos, demos, social media, web pages, event graphics and more

Requirements:
• B.S. or advanced degree in business, commercial, engineering or scientific field
• Minimum 5-7 years in oilfield, geosciences, product management, research, sales or high-tech marketing disciplines
• Energy, oil & gas, or related industry experience preferred

Skills:
• Ability to interact with company and customer senior management and executive teams
• Strong competency in high-tech value based marketing
• Ability to spot trends and find new market opportunities
• Ability to define internal facing business case documentation to support business and market planning efforts
• Ability to define externally facing business case documents or tools that support solutions selling programs
• Ability to analyze and describe business processes, industry trends, pain points, and personas of core customers and segments
• Ability to “hold their own” in technical conversations with customer and internal engineering counterparts
• Ability to present and articulate differentiated value
• Can leverage social media platforms and tools to connect with sales resources, buyers and channel partners
• Self-starter able to conceptualize and lead projects independently and on a team
• Marketing innovator with excellent oral and written communication skills

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