***Please note, this posting is for future needs only. We will hold onto your resume until an applicable position becomes available.*** Bachelor’s Degree or equivalent experience.
The Optimization Analysts will be responsible for analysis of online optimization campaigns and report out impact to key stakeholders. The ideal candidate is an analytical thinker and possesses the confidence and knowledge to play a significant role driving the Online business in a highly matrixed organization. He/she must be a self-starter and a quick learner with a desire to learn new tools and techniques. Success in this role greatly depends on his/her ability to analyze online optimization results and build working relationships with team members.
5 years+ web analytics experience.
Strong comprehension of A/B testing methodologies and optimization reporting fundamentals.
Experience in actionable analytics and optimization.
Ability to derive and present insights from data.
Advanced knowledge of Adobe Target, Adobe/Omniture Site Catalyst, Data Warehouse, Discover/Ad Hoc.
Excellent written and verbal communication skills.
Advanced experience in communicating with senior managers and executives.
Experience in strategic marketing and planning.
Deep understanding of segmentation, targeting, and testing.
Must be able to manage time effectively within a complex environment.
Ability to lead team of several people.
Roles and Responsibilities
Work with Optimization Manager and implementation specialist to help clarify campaign requirements and oversee accurate implementation of optimization campaigns
Provide quality assurance over optimization campaigns to validate accurate content delivery and data capture
Provide insight from site data and communicate opportunities and/or issues
Work with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis
Support business unit teams, product management group and other teams with ad-hoc reporting and in-depth campaign analysis
Recommend optimization tactics to improve campaign performance
Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of optimization campaigns
Seek opportunities to improve the report processes, data collection, delivery methods, and value
Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
Provide guidance and support to casual users/ consumers of the metrics