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Front End Developer - Marketo Marketing Automation Specialist

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One of our Fortune 500 Financial Services is looking for a Front End Developer - that will be a Marketo Marketing Automation Specialist. This is a 6 month contract to start and may extend based on fit and business needs. The client is located in downtown Chicago and the contract will be for 40 hours/week during normal business hours.

The Marketing Automation Specialist is responsible for the execution and measurement of automated marketing programs using Marketo and Salesforce.com. This role is responsible for implementing and improving key programs such as lead capture, email campaigns, lead scoring, nurturing and recycling. The marketing automation specialist will work closely with sales and marketing to maximize the effectiveness of marketing automation to drive both quantity and quality of leads and improve conversion to opportunities. This role will also ensure the proper tracking and performance reporting of all marketing campaigns. Success in this role requires excellent Marketo skills as well as web development experience (must be advanced in HTML and CSS); strong analytical abilities, attention to detail, innovation, and communication are key qualities to hold.
Principal Responsibilities:
• Segment and leverage the marketing database for efficient and effective campaign targeting.
• Work with internal teams to gather requirements and then build, execute, and automate email marketing campaigns that are timely and relevant to the recipient and maximize ROI.
• Assist in the development of responsive email templates that meet Client standards as well as being desktop, tablet and mobile-friendly incorporating media queries and CSS3 techniques ensuring customer communication are readability across email clients
• Assist in the development of responsive landing page templates that meet Client standards using HTML5, Javascript, jQuery and advanced CSS as well as being cross-browser compatible.
• Implement best practice data hygiene and database health programs.
• Ensure Marketo is being used to its full potential and identify opportunities to improve ROI through better automation and targeting.
• Create and update marketing campaign workflows as changes to business requirements dictate.
• Monitor, analyze and report on performance of each and every campaign and communicate results and plans for improvement.
• Generate and implement test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability.
• Drive and manage email content process – layout, content, messaging, review and segmentation, and list management.
• Work with the marketing to drive deeper Marketo integration into the website to improve lead quality and visibility of lead sources and activities.
• Refine and improve the lead scoring and lead recycling programs to deliver high quality leads with proper hand off to sales.
• Monitor lead quality and sales follow-up and report exceptions and areas of improvement.
• Provide weekly, monthly, quarterly and yearly lead-to-revenue metrics to marketing management and the executive team.
• Make all landing pages search friendly using search engine optimization best practices.
• Work with International teams from US, UK, Asia and Latin America.
• Provide training and documentation for new and existing Marketo users
• Perform other duties as assigned.
Requirements:
• 2-5 years marketing experience with a minimum of 18 months experience working with an email and marketing automation platform such as Marketo or Eloqua.
• Must be able to demonstrate a high level of marketing automation and CRM experience.
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.).
• Ability to understand workflow processes and systems within a marketing/sales cycle.
• Excellent communication skills: written, verbal, presentation.
• Candidate must thrive in a fast paced, iterative, deadline driven environment.
• Bachelor’s Degree required or equivalent combination of experience and education.
• HTML, HTML5, Javascript, jQuery, CSS, Photoshop and SEO experience.
• Understanding how to make emails responsive using media queries and CSS3 techniques.

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