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Freelance Senior Media Planner

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Responsibilities

  • Work with clients and the account team to understand clients' business objectives and advertising strategies
  • Serve as a liaison with account management department, clients and consumers to develop media strategies and campaigns
  • Responsible for being familiar with all details of their assigned accounts, working closely with Assistant Media Planners to manage the day-to-day workflow
  • Research utilizing specialized industry resources; research and analyze data to translate ideas into a quantifiable task
  • Analyze and recommend target, geography, timing, medium, support levels and/or within budget
  • Make recommendations on the best form of media for specific clients and campaigns
  • Develop a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPP, CPM)
  • Use appropriate technology/research systems/tools. Apply appropriate media math/system to media problems in an accurate and timely manner

 

Requirements

  • 2-3 years of media planning experience: can include, but not limited to print, television, radio, digital, and OOH
  • Bachelor's degree, in advertising, marketing, business administration or communications
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Excellent organizational, verbal and written communication skills
  • Clear understanding of media planning and buying process (local & national)
  • Proficiency with Microsoft Office Software (Outlook, Excel, PowerPoint, etc.)
  • Working knowledge of Syndicated tools (MRI, Comscore, etc.)
  • Comfortable with Media Tools or similar flowcharting system
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Detail oriented with the ability to produce accurate work product
  • Strong project management skills

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